{"id":7712,"date":"2018-06-07T10:14:36","date_gmt":"2018-06-07T13:14:36","guid":{"rendered":"http:\/\/www.sertsc.org.br\/site\/?p=7712"},"modified":"2018-06-07T10:14:36","modified_gmt":"2018-06-07T13:14:36","slug":"programacao-do-radio-amfm-responde-por-50-de-todo-o-consumo-de-conteudo-de-audio","status":"publish","type":"post","link":"https:\/\/sertsc.org.br\/site\/programacao-do-radio-amfm-responde-por-50-de-todo-o-consumo-de-conteudo-de-audio\/","title":{"rendered":"Programa\u00e7\u00e3o do r\u00e1dio AM\/FM responde por 50% de todo o consumo de conte\u00fado de \u00e1udio"},"content":{"rendered":"<p style=\"text-align: justify;\">A pesquisa Share Of Ear \u00e9 realizada trimestralmente pela Edison Research no mercado americano. Na edi\u00e7\u00e3o do\u00a0primeiro trimestre deste ano, cerca de 5.000 pessoas registraram durante 24 horas fatos sobre o seu consumo de\u00a0conte\u00fado de \u00e1udio.<\/p>\n<p style=\"text-align: justify;\">A pesquisa mostrou que a programa\u00e7\u00e3o de r\u00e1dio, seja ela recebida pelo ar ou pelo streaming do simulcasting,\u00a0responde por metade de todo o tempo de consumo de conte\u00fado de \u00e1udio. O americano consome em m\u00e9dia cerca de 4 horas de conte\u00fado de \u00e1udio por dia.<\/p>\n<p style=\"text-align: justify;\">Outra constata\u00e7\u00e3o interessante \u00e9 que o podcasting vem, aos poucos, ganhando espa\u00e7o. Apesar do share ainda\u00a0pequeno, ele passou de 2% no primeiro trimestre de 2014 para 4% agora no mesmo per\u00edodo de 2018.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.sertsc.org.br\/site\/programacao-do-radio-amfm-responde-por-50-de-todo-o-consumo-de-conteudo-de-audio\/pesquisa-zy-2\/\" rel=\"attachment wp-att-7713\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7713\" src=\"http:\/\/www.sertsc.org.br\/site\/wp-content\/uploads\/2018\/06\/PESQUISA-ZY.png\" alt=\"PESQUISA ZY\" width=\"726\" height=\"383\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">FONTE: ZY Digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesquisa Share Of Ear \u00e9 realizada trimestralmente pela Edison&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/sertsc.org.br\/site\/programacao-do-radio-amfm-responde-por-50-de-todo-o-consumo-de-conteudo-de-audio\/\">Leia mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":7714,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-7712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias"},"_links":{"self":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts\/7712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/comments?post=7712"}],"version-history":[{"count":0,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts\/7712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/media?parent=7712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/categories?post=7712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/tags?post=7712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}