{"id":5588,"date":"2017-09-15T09:34:50","date_gmt":"2017-09-15T12:34:50","guid":{"rendered":"http:\/\/www.sertsc.org.br\/site\/?p=5588"},"modified":"2017-09-15T09:34:50","modified_gmt":"2017-09-15T12:34:50","slug":"radio-se-destaca-entre-as-midias-tradicionais-como-fonte-de-noticias-para-usuarios-das-redes-sociais","status":"publish","type":"post","link":"https:\/\/sertsc.org.br\/site\/radio-se-destaca-entre-as-midias-tradicionais-como-fonte-de-noticias-para-usuarios-das-redes-sociais\/","title":{"rendered":"R\u00e1dio se destaca entre as m\u00eddias tradicionais como fonte de not\u00edcias para usu\u00e1rios das redes sociais"},"content":{"rendered":"<p style=\"line-height: 20.4pt; background: white; vertical-align: baseline; margin: 0cm 0cm 15pt; text-align: justify;\"><span style=\"font-size: 11.5pt; font-family: Arial, sans-serif; color: #000000;\">Em agosto deste ano, dois ter\u00e7os (67%) dos americanos consumiram alguma not\u00edcia a partir das redes sociais. Dois de cada dez (20%) fizeram isto com frequ\u00eancia. Os dados s\u00e3o do estudo \u201cNews Use Across Social Media Platforms 2017\u201d do Pew Research Center.<\/span><\/p>\n<p style=\"line-height: 20.4pt; background: white; vertical-align: baseline; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: justify; widows: 2; -webkit-text-stroke-width: 0px; word-spacing: 0px; margin: 0cm 0cm 15pt;\"><span style=\"font-size: 11.5pt; font-family: Arial, sans-serif; color: #000000;\">Muitos usu\u00e1rios das redes sociais tamb\u00e9m consomem not\u00edcias a partir das m\u00eddias tradicionais. A figura abaixo mostra um cruzamento destas informa\u00e7\u00f5es. A leitura das informa\u00e7\u00f5es \u00e9 feita, por exemplo, da seguinte forma: 33% dos usu\u00e1rios que consomem not\u00edcias no Facebook tamb\u00e9m usam a TV local para isto, 24% usam a TV a cabo, 20% usam as redes noturnas de TV e assim por diante.<\/span><\/p>\n<p style=\"line-height: 20.4pt; background: white; vertical-align: baseline; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: justify; widows: 2; -webkit-text-stroke-width: 0px; word-spacing: 0px; margin: 0cm 0cm 15pt;\"><span style=\"font-size: 11.5pt; font-family: Arial, sans-serif; color: #000000;\">Interessante notar como o r\u00e1dio se situa neste contexto. Considerando apenas as m\u00eddias tradicionais (excluindo os sites ou apps de not\u00edcias), o r\u00e1dio \u00e9 a m\u00eddia que atinge o maior n\u00famero de usu\u00e1rios que consomem not\u00edcias no Linkedin (34%), no Twitter (29%) e no YouTube (26%). No Facebook o r\u00e1dio atinge 24% destes usu\u00e1rios, atr\u00e1s apenas da TV local (33%).<\/span><\/p>\n<p style=\"line-height: 20.4pt; background: white; vertical-align: baseline; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: justify; widows: 2; -webkit-text-stroke-width: 0px; word-spacing: 0px; margin: 0cm 0cm 15pt;\"><a href=\"http:\/\/www.sertsc.org.br\/site\/wp-content\/uploads\/2017\/09\/pew-2017-use-of-traditional-news-platforms-by-social-media-news-users.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5589\" src=\"http:\/\/www.sertsc.org.br\/site\/wp-content\/uploads\/2017\/09\/pew-2017-use-of-traditional-news-platforms-by-social-media-news-users.png\" alt=\"pew-2017-use-of-traditional-news-platforms-by-social-media-news-users\" width=\"780\" height=\"492\" \/><\/a><\/p>\n<p style=\"line-height: 20.4pt; background: white; vertical-align: baseline; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: justify; widows: 2; -webkit-text-stroke-width: 0px; word-spacing: 0px; margin: 0cm 0cm 15pt;\">Fonte: ZYDigital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em agosto deste ano, dois ter\u00e7os (67%) dos americanos consumiram&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/sertsc.org.br\/site\/radio-se-destaca-entre-as-midias-tradicionais-como-fonte-de-noticias-para-usuarios-das-redes-sociais\/\">Leia mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":5591,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[67,50,70,65,51,62,43,52,63,66,64,71,53,54,46,60,47,56,61,58,69,59],"class_list":{"0":"post-5588","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"tag-capacitacao","9":"tag-emissoras-de-radio","10":"tag-emissoras-de-radio-e-tv","11":"tag-emissoras-de-tv","12":"tag-encontro-regional","13":"tag-gestao","14":"tag-mctic","15":"tag-migracao-am-fm","16":"tag-planejamento-estrategico","17":"tag-radio-e-tv","18":"tag-redes-sociais","19":"tag-reforma-trabalhista","20":"tag-representante-patronal","21":"tag-santa-catarina","22":"tag-sc","23":"tag-seminarios","24":"tag-sertsc","25":"tag-sindicato-patronal","26":"tag-televisao","27":"tag-tv","28":"tag-tv-aberta","29":"tag-tv-digital"},"_links":{"self":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts\/5588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/comments?post=5588"}],"version-history":[{"count":0,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts\/5588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/media?parent=5588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/categories?post=5588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/tags?post=5588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}