{"id":5332,"date":"2017-08-10T11:15:46","date_gmt":"2017-08-10T14:15:46","guid":{"rendered":"http:\/\/www.sertsc.org.br\/site\/?p=5332"},"modified":"2017-08-10T11:15:46","modified_gmt":"2017-08-10T14:15:46","slug":"westwood-one-radio-continua-lider-absoluto-em-conteudo-de-audio","status":"publish","type":"post","link":"https:\/\/sertsc.org.br\/site\/westwood-one-radio-continua-lider-absoluto-em-conteudo-de-audio\/","title":{"rendered":"R\u00e1dio continua l\u00edder absoluto em conte\u00fado de \u00e1udio"},"content":{"rendered":"<p style=\"text-align: justify;\">A Westwood One costuma fazer boas defesas do r\u00e1dio. Na \u00faltima an\u00e1lise que divulgou, a companhia mostrou a for\u00e7a do r\u00e1dio a partir de dados do estudo \u201cShare of Ear\u201d do segundo trimestre deste ano. Este estudo \u00e9 realizado periodicamente, no mercado americano, pela Edison Research.<\/p>\n<p style=\"text-align: justify;\">A an\u00e1lise da Westwood One destacou os seguintes\u00a0pontos:<\/p>\n<ul style=\"text-align: justify;\">\n<li>O r\u00e1dio AM\/FM \u00e9 o l\u00edder absoluto no universo do \u00e1udio. Na faixa 18+ anos, ele \u00e9 respons\u00e1vel por 51% das horas de consumo de conte\u00fado de \u00e1udio. Isto representa 10 vezes mais que o Pandora e 25 vezes mais que o Spotify (considerados aqui na vers\u00e3o gratuita suportada por publicidade).<\/li>\n<li>O share de audi\u00eancia do r\u00e1dio, em termos de horas de consumo, tem se mantido est\u00e1vel ao longo dos \u00faltimos trimestres avaliados pela pesquisa.<\/li>\n<li>O streaming de m\u00fasica tem crescido a partir da migra\u00e7\u00e3o de usu\u00e1rios que antes usavam suas bibliotecas pessoais e n\u00e3o a partir dos ouvintes de r\u00e1dio AM\/FM.<\/li>\n<li>O r\u00e1dio AM\/FM \u00e9 o l\u00edder absoluto no carro. As horas ouvindo r\u00e1dio no carro representam 70% do total. Se forem considerados apenas os servi\u00e7os com publicidade, este share sobe para 89%.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">A seguir, os gr\u00e1ficos com os dados referentes aos pontos destacados.<\/p>\n<div id=\"attachment_8828\" class=\"wp-caption aligncenter\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8828\" src=\"http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-am-fm-radio-centerpiece-of-audio.png\" sizes=\"(max-width: 780px) 100vw, 780px\" srcset=\"http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-am-fm-radio-centerpiece-of-audio.png 780w, http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-am-fm-radio-centerpiece-of-audio-300x169.png 300w, http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-am-fm-radio-centerpiece-of-audio-768x432.png 768w\" alt=\"\" width=\"780\" height=\"439\" \/><\/p>\n<p class=\"wp-caption-text\" style=\"text-align: justify;\">O r\u00e1dio AM\/FM \u00e9 l\u00edder absoluto dentre as fontes de conte\u00fado de \u00e1udio (mercado americano, segundo trimestre de 2017)<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_8830\" class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" class=\"size-full wp-image-8830\" src=\"http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-am-fm-radio-remains-steady.png\" sizes=\"(max-width: 780px) 100vw, 780px\" srcset=\"http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-am-fm-radio-remains-steady.png 780w, http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-am-fm-radio-remains-steady-300x169.png 300w, http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-am-fm-radio-remains-steady-768x432.png 768w\" alt=\"\" width=\"780\" height=\"439\" \/><\/p>\n<p class=\"wp-caption-text\">O share do r\u00e1dio AM\/FM, em termos de horas de consumo de conte\u00fado de \u00e1udio, tem se mantido est\u00e1vel nos \u00faltimos trimestres (mercado americano, segundo trimestre de 2017)<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_8831\" class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" class=\"size-full wp-image-8831\" src=\"http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-time-spent-with-streaming-grows-at-expense-of-owned-music.png\" sizes=\"(max-width: 780px) 100vw, 780px\" srcset=\"http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-time-spent-with-streaming-grows-at-expense-of-owned-music.png 780w, http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-time-spent-with-streaming-grows-at-expense-of-owned-music-300x169.png 300w, http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-time-spent-with-streaming-grows-at-expense-of-owned-music-768x432.png 768w\" alt=\"\" width=\"780\" height=\"439\" \/><\/p>\n<p class=\"wp-caption-text\">O tempo gasto consumindo streaming de m\u00fasica cresce as custas da diminui\u00e7\u00e3o do tempo ouvindo m\u00fasicas da biblioteca pessoal, n\u00e3o a partir dos ouvintes de r\u00e1dio (mercado americano, segundo trimestre de 2017)<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_8829\" class=\"wp-caption aligncenter\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8829\" src=\"http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-am-fm-radio-dominates-in-car.png\" sizes=\"(max-width: 780px) 100vw, 780px\" srcset=\"http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-am-fm-radio-dominates-in-car.png 780w, http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-am-fm-radio-dominates-in-car-300x169.png 300w, http:\/\/zydigital.com.br\/wp-content\/uploads\/2017\/08\/westwood-one-am-fm-radio-dominates-in-car-768x432.png 768w\" alt=\"\" width=\"780\" height=\"439\" \/><\/p>\n<p class=\"wp-caption-text\">O r\u00e1dio AM\/FM \u00e9 a fonte de conte\u00fado de \u00e1udio l\u00edder absoluta no carro (mercado americano, segundo trimestre de 2017)<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Fonte: Westwood One<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Westwood One costuma fazer boas defesas do r\u00e1dio. Na&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/sertsc.org.br\/site\/westwood-one-radio-continua-lider-absoluto-em-conteudo-de-audio\/\">Leia mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":5333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-5332","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias"},"_links":{"self":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts\/5332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/comments?post=5332"}],"version-history":[{"count":0,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts\/5332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/media?parent=5332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/categories?post=5332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/tags?post=5332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}