{"id":14430,"date":"2021-01-08T08:26:52","date_gmt":"2021-01-08T11:26:52","guid":{"rendered":"https:\/\/www.sertsc.org.br\/site\/?p=14430"},"modified":"2021-01-08T08:26:52","modified_gmt":"2021-01-08T11:26:52","slug":"kantar-atualiza-representatividade-do-ponto-de-audiencia-da-tv","status":"publish","type":"post","link":"https:\/\/sertsc.org.br\/site\/kantar-atualiza-representatividade-do-ponto-de-audiencia-da-tv\/","title":{"rendered":"Kantar atualiza representatividade do ponto de audi\u00eancia da TV"},"content":{"rendered":"<div class=\"uk-margin-remove-vertical\">\n<p style=\"text-align: justify;\">A partir deste m\u00eas, com base nas novas estimativas populacionais, a Kantar Ibope Media atualiza a representatividade do ponto de audi\u00eancia de televis\u00e3o, na qual 1 ponto equivale a 1% do universo pesquisado em cada pra\u00e7a aferida.<\/p>\n<p style=\"text-align: justify;\">Em 2021, 1 ponto de audi\u00eancia nos 15 mercados aferidos regularmente pela empresa, por exemplo, representar\u00e1 268.278 domic\u00edlios e 716.007 indiv\u00edduos. Abaixo, a lista de equival\u00eancia tamb\u00e9m para as demais pra\u00e7as aferidas pela empresa.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.sindiradio.org.br\/images\/user\/383\/audiencia7.jpg\" alt=\"audiencia7\" \/><\/p>\n<\/div>\n<div><\/div>\n<div class=\"uk-margin-small\"><span class=\"prefix\">Fonte:<\/span> Sindir\u00e1dio<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A partir deste m\u00eas, com base nas novas estimativas populacionais,&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/sertsc.org.br\/site\/kantar-atualiza-representatividade-do-ponto-de-audiencia-da-tv\/\">Leia mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":14431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-14430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias"},"_links":{"self":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts\/14430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/comments?post=14430"}],"version-history":[{"count":0,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts\/14430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/media?parent=14430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/categories?post=14430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/tags?post=14430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}