{"id":14261,"date":"2020-12-07T09:08:22","date_gmt":"2020-12-07T12:08:22","guid":{"rendered":"https:\/\/www.sertsc.org.br\/site\/?p=14261"},"modified":"2020-12-07T09:08:22","modified_gmt":"2020-12-07T12:08:22","slug":"kantar-e-iab-apresentam-tendencias-de-midia-para-2021-em-webinar","status":"publish","type":"post","link":"https:\/\/sertsc.org.br\/site\/kantar-e-iab-apresentam-tendencias-de-midia-para-2021-em-webinar\/","title":{"rendered":"Kantar e IAB apresentam tend\u00eancias de m\u00eddia para 2021 em webinar"},"content":{"rendered":"<p style=\"text-align: justify;\">A Kantar, em parceria com o IAB Brasil, apresenta amanh\u00e3, 8, os principais insights do estudo rec\u00e9m lan\u00e7ado &#8211;\u00a0<a href=\"https:\/\/ybeveinanedbele.i-mpr.com\/link.php?code=bDpodHRwcyUzQSUyRiUyRnd3dy5rYW50YXJpYm9wZW1lZGlhLmNvbSUyRm1lZGlhLXRyZW5kcy1wcmVkaWN0aW9ucyUyRjo4NTQ0MTMyOTE6bXVsdGltaWRpYUBwb3J0YWxtYWtpbmdvZi5jb20uYnI6MGU4MDBh\" target=\"_blank\" rel=\"noopener noreferrer\">Tend\u00eancias e P revis\u00f5es de M\u00eddia 2021\u00a0<\/a>, em webinar gratuito e aberto ao p\u00fablico.<\/p>\n<p style=\"text-align: justify;\">O estudo traz m\u00faltiplas vis\u00f5es sobre temas que v\u00e3o impactar a ind\u00fastria de m\u00eddia, trazendo uma imers\u00e3o nos comportamentos de consumo de m\u00eddia do pr\u00f3ximo ano, juntamente com as principais estrat\u00e9gias projetadas para reaquecer e estimular o crescimento econ\u00f4mico.<\/p>\n<p style=\"text-align: justify;\">O webinar ser\u00e1 apresentado por Adriana Favaro, Diretora de Neg\u00f3cios da Kantar IBOPE Media, e Maura Coracini, Diretora de M\u00eddia &amp; Digital da Kantar &#8211; Divis\u00e3o Insights. As especialistas v\u00e3o debater temas relevantes para o mercado de comunica\u00e7\u00e3o, tais como: audi\u00eancia e seus comportamentos complexos; mercado de v\u00eddeo, streaming e os assinantes-bumerangue, e-commerce social, ativismo e prop\u00f3sito das marcas, m\u00eddias socias e o contexto criativo das marcas e a integra\u00e7\u00e3o de tecnologia e analytics nas campanhas e processos de marketing.<\/p>\n<p style=\"text-align: justify;\">As inscri\u00e7\u00f5es podem ser feitas\u00a0<a href=\"https:\/\/pt-br.eventials.com\/iabbrasil\/kantar-apresenta-tendencias-e-previsoes-de-midia-para-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">aqui<\/a><a href=\"https:\/\/ybeveinanedbele.i-mpr.com\/link.php?code=bDpodHRwcyUzQSUyRiUyRnB0LWJyLmV2ZW50aWFscy5jb20lMkZpYWJicmFzaWwlMkZrYW50YXItYXByZXNlbnRhLXRlbmRlbmNpYXMtZS1wcmV2aXNvZXMtZGUtbWlkaWEtcGFyYS0yMDIxJTJGJTI1NWQ6ODU0NDEzMjkxOm11bHRpbWlkaWFAcG9ydGFsbWFraW5nb2YuY29tLmJyOjMwYzcwZA==\" target=\"_blank\" rel=\"noopener noreferrer\">.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Fonte: Portal Makingof<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Kantar, em parceria com o IAB Brasil, apresenta amanh\u00e3,&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/sertsc.org.br\/site\/kantar-e-iab-apresentam-tendencias-de-midia-para-2021-em-webinar\/\">Leia mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":14262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-14261","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias"},"_links":{"self":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts\/14261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/comments?post=14261"}],"version-history":[{"count":0,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts\/14261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/media?parent=14261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/categories?post=14261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/tags?post=14261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}