{"id":10057,"date":"2019-05-20T09:29:36","date_gmt":"2019-05-20T12:29:36","guid":{"rendered":"http:\/\/www.sertsc.org.br\/site\/?p=10057"},"modified":"2019-05-20T09:29:36","modified_gmt":"2019-05-20T12:29:36","slug":"radio-amfm-e-smartphones-sao-os-dispositivos-mais-usados-para-o-consumo-de-conteudo-de-audio","status":"publish","type":"post","link":"https:\/\/sertsc.org.br\/site\/radio-amfm-e-smartphones-sao-os-dispositivos-mais-usados-para-o-consumo-de-conteudo-de-audio\/","title":{"rendered":"R\u00e1dio AM\/FM e smartphones s\u00e3o os dispositivos mais usados para o consumo de conte\u00fado de \u00e1udio"},"content":{"rendered":"<p style=\"text-align: justify;\">O aparelho de r\u00e1dio tradicional AM\/FM ainda \u00e9 o dispositivo mais usado no mercado para se consumir conte\u00fado de a\u00fadio. O smartphone, um importante segundo lugar nesta lista, \u00e9 respons\u00e1vel por 1\/4 do tempo de consumo.<\/p>\n<p style=\"text-align: justify;\">Em um ano, o aprelho de r\u00e1dio caiu de 47% para 41% e o smartphone subiu 23% para 25% de participa\u00e7\u00e3o. Esta varia\u00e7\u00e3o est\u00e1 associada tamb\u00e9m a outro fen\u00f4meno, a migra\u00e7\u00e3o dos ouvintes da recep\u00e7\u00e3o pelo ar para a recep\u00e7\u00e3o via streaming.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10058 size-full\" src=\"http:\/\/www.sertsc.org.br\/site\/wp-content\/uploads\/2019\/05\/grafico-1.jpg\" alt=\"grafico 1\" width=\"722\" height=\"379\" \/><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Como se pode ver no gr\u00e1fico a seguir, o smartphone \u00e9 ainda o dispositivo preferido para se ouvir podcasts. Por\u00e9m, vale notar que, para estes ouvintes de podcasts, as smart speakers come\u00e7am a ter uma fatia importante de participa\u00e7\u00e3o no tempo de consumo.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-10059 size-full\" src=\"http:\/\/www.sertsc.org.br\/site\/wp-content\/uploads\/2019\/05\/grafico-2.jpg\" alt=\"grafico 2\" width=\"725\" height=\"388\" \/><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Fonte: ZY Digital<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O aparelho de r\u00e1dio tradicional AM\/FM ainda \u00e9 o dispositivo&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/sertsc.org.br\/site\/radio-amfm-e-smartphones-sao-os-dispositivos-mais-usados-para-o-consumo-de-conteudo-de-audio\/\">Leia mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":10060,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-10057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias"},"_links":{"self":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts\/10057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/comments?post=10057"}],"version-history":[{"count":0,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/posts\/10057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/media?parent=10057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/categories?post=10057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sertsc.org.br\/site\/wp-json\/wp\/v2\/tags?post=10057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}